More than 30 international and local experts will present innovative ideas that will help the local franchise industry recover from the lingering effects of the pandemic at the three-day Franchise Asia Philippines (FAPHL) 2021 virtual conference starting today. hui.
Under the appropriate theme “Igniting the Recovery: The Future of Franchising,” the Philippine Franchise Association (PFA) seeks to spark the passion and willingness of the Philippine franchise industry to innovate and utilize the technological resources available to fight against the effects of the pandemic.
“We have brought together over 30 of the most sought-after industry experts and renowned leaders who will be presented in over 20 highly dynamic and organized sessions, compressed into three full days from September 21-23,” said the president of the PFA, Richard V. Sanz. “We are convinced that the Philippine franchise industry is always heading for more opportunities … This is why we have pushed for the holding of Franchise Asia Philippines 2021.”
PFA President Sherill R. Quintana said the PFA leadership decided to adapt to the situation and find ways to serve the members, choosing not to tremble with fear and simply wait. the normality “.
âWe have added exciting new session formats to ensure that the FAPHL 2021 Virtual Conference will unravel the barriers and complexities of endless disruption in the business landscape. Through stimulating content and stimulating discussions, the virtual conference will be able to unlock opportunities and provide exceptional learning, âQuintana said.
The sessions and topics of the virtual conference are specially organized to help create a roadmap for the future of the franchise industry in the Philippines. It will include:
Highly dynamic and organized sessions through:
o Main presentations
o Plenary sessions
o Franchise panel sessions
o Simultaneous C-Suite Forum with 10 area-focused tracks
o A special session on the next generation franchise
Main presentations and plenary sessions
The main presentations which will be led by Secretary of Commerce and Industry Ramon Lopez and Secretary of Tourism Bernadette Romulo-Puyat will discuss relevant and timely content on the future of business, economy and updates from industry that could help everyone in this world of disruption.
The plenary sessions will feature the most influential speakers and renowned leaders such as Al Panlilio of the PLDT Group, Jos Ortega by Havas Ortega and international speakers from Canada and the United States – Matthieu haller of the International Franchise Association (IFA USA), Brad sugars ActionCOACH (United States), Robert Locascio by LivePerson (United States), Dr Ben Litalien, CFE of Franchise Well Consulting (United States), Dr Rajagopal Raghunathan the author of the award-winning book “If You Are So Clever, Why Aren’t You Happy” and Ira Bernard Teich of the Teich Group (Canada).
Franchise panel sessions
Franchisee panel sessions will feature successful franchisors Michael Liew from MarryBrown (Malaysia), Minodh De Sylva from Island Tea Company (Philippines) and Ernie Koh from Commune Lifestyle Pte Ltd, (Singapore) and franchisees Cynthia A. AliÃ±o from 7 -Eleven, Jess Nicdao from Jollibee, Chowking and Mang Inasal and Joana Marie De Jesus Valeriano from Nails Dot Glow where they will share and discuss their unique experiences, practical ideas and strategies on how they are going through these difficult times, rebound and stimulate resilience towards future growth.
Simultaneous C-Suite Forum
The C-Suite Forum is the newest and most exciting session offered by Virtual Conferencing! This session is specially designed to cover area-based leads about important business operations that take place in concurrent breakout sessions. This is the first time that PFA will do so. Attendees will be able to meet and exchange ideas with renowned C-level industry experts who will share their thought leadership, strategies and best practices. These sessions are moderated by equally experienced industry leaders, so open discussions will certainly have a stimulating exchange of ideas and sharing of valuable information. Some of the topics include:
1) Resilient leadership – Moving into the post-pandemic era by JosÃ© Victor Paterno by 7-Eleven
2) Stay competitive while managing your cash flow by TG Limcaoco of BPI;
3) Drive operational excellence into the next normal by Ariel Fermin of Max’s Group, Inc .;
4) Shaping the future of work by Angelina Mukhi, FPM the People Management Association of the Philippines (PMAP) and Paulo Campos from ZALORA Philippines;
5) The future of the supply chain: facing the retail revolution in Pierre-Carlo Curay of the Supply Chain Management Association of the Philippines (SCMAP) and Charlie VillaseÃ±o, CISCP, CPSM, CSCP, CLTD the Asian Supply and Supply Institute (PASIA);
6) Grow your brand globally: strategies and opportunities through JosÃ© Magsaysay, Jr., CFE from the corner of the potato;
7) The development of the franchise in the new normal: how to succeed! Through Chris Lim, CFE by Francor Philippines;
8) Pivot your marketing in a disruptive world by Dr Donald Patrick Lim from Udenna Corporation and Raul castro of McCann Worldgroup Philippines;
9) Digital transformation is advancing in Marie-Anne Lezoraine from Kantar Philippines;
10) The future of electronic commerce by Martin yu from Shopee Philippines;
11) Drive operational excellence into the next normal by Eric Dee of Foodee Global Concepts;
12) Develop a growth mindset for franchisees with a panel of franchisees from the franchisee Mcdonalds and Mr. Donut;
Of course, the FAPHL 2021 conference will not be complete without NextGen franchising! We’ll hear the final pitch from the top 3 NextGen finalists as these entrepreneurs showcase their highly franchisable brands and explain why they deserve to be the next 2021 NextGen franchise winner.
So don’t miss this opportunity to listen to the most wanted leaders as they selflessly share their ideas and experiences.
Franchise Asia Philippines 2021 Virtual Conference & Exhibition is made possible by strong support from BPI, PLDT Enterprise, InLife Insular Health Care as Diamond Partners; 7-Eleven, Seaoil Phils. Inc., Phoenix Petroleum, TGP Pharma as platinum partners; LT&G Credit Line Corp., Francorp as gold partners; Oryspa, Max’s Group, Megaworld, SM Supermalls as silver partners; Bibingkinitan !, Potato Corner, International Workplace Group, Ilaw Atbp, K2 Pharmacy, Jollibee, Pure Nectar, Shawarma Shack, Mister Donut, KFC, Tokyo Tokyo, Meralco, Araneta Center, Robinsons Malls, Vista Mall as bronze partners; Bench, CBRC Vice, Chowking, Greenwich, Living Water, Mang Inasal, Red Ribbon, Shakey’s, Wendy’s, UFranchise, Blooming Ventures, Coolaire Consolidated, Zoom Lab as event partners; Philippine Star, Business World, Manila Bulletin, Philippine Daily Inquirer, Business Mirror, Malaya Business Insight, Manila Times, Daily Tribune, Manila Standard, ABS CBN, Teleradyo, ANC as media partners; and Media Blitz Group as official public relations partner.
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