Bank Of Baroda launches this new feature on the mobile application for seniors


Mumbai: Bank of Baroda today announced the launch of bob World Gold, a new feature of its bob World mobile banking platform designed especially for senior citizens and senior citizens.

bob World Gold is a unique digital banking platform that has been specifically designed for this demographic and offers its senior customers a simple, smooth and secure mobile banking experience.

Sanjiv Chadha, Managing Director and CEO of Bank of Baroda, said: “Our senior clients have unique needs and therefore deserve a differentiated approach. The idea behind bob World Gold was to look at each item from the perspective of this demographic and understand their specific needs from a digital banking platform. The end result is a simpler, smarter, more personalized and user-friendly banking experience for our customers and will ensure that they are able to access a range of digital banking services in a way that suits them. »

bob World Gold offers easy navigation, large fonts, ample spacing and clear menus with additional features like a ready-to-use voice search service. Additionally, while bob World offers over 250 services, bob World Gold brings the essential and frequently used services and transactions preferred by senior citizens in a way that they are readily available and easily accessible on the home screen. These include services such as deposit renewal, savings account comparison, retirement and estate planning services, health/pharmacy services search, etc.

Features of Bob World Gold:

Simple and easy user interface: Minimalist design and simple infographics supported by easy-to-navigate screens and out-of-the-box voice search service delivered right on the dashboard.

Personalization: bob World Gold is customized to understand senior customer preferences with relevant and preferred menu options.

Preferred service based on research: bob World Gold is customized specifically for seniors (60+) and provides a new revamped dashboard with larger icons and fonts, better color contrast with special attention to help text, info -bubbles and navigation.

The bob World Gold feature is available on Android and iOS.

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