BHG Financial launches NaluPay, a point-of-sale financing solution, finding success with over 100 merchants in 100 days


ATLANTA, Georgia, July 14, 2022 /PRNewswire/ — BHG Financial, the leader in unsecured financing solutions in the personal and business space for over 20 years, has launched NaluPay, a point-of-sale (POS) financing solution that reimagines what is possible. in the area of ​​financing.

BHG Financial launches NaluPay, a point-of-sale financing solution, finding success with over 100 merchants in 100 days

NaluPay is BHG Financial‘s premium POS financing solution that provides a truly merchant-centric solution, built using the latest technology architecture and a growing suite of insightful analytics to help merchants optimize their sales processes and generate conversions for all types of customers. NaluPay offers merchants the ability to offer their customers deep credit lines, a suite of promotional and non-promotional financing options, and instant credit decisions in seconds.

In its first 100 days of business, NaluPay has established significant success by partnering with over 100 merchants across multiple industries. Over time, merchants, borrowers, banks and other partners will increasingly benefit from NaluPay’s modular design, flexibility and API approach.

BHG Financial has devoted a considerable amount to assessing the product landscape and has since grown into a fully diversified fintech. “As we examine our customer base across our business and consumer financial offerings, POS financing with NaluPay is a natural fit to add to our growing solutions,” said Tyler CrawfordCOO of BHG Financial.

Matt Lekawa was appointed to lead the division as Executive Vice President of NaluPay. His passion for creating a product that empowers merchants to do what they do best – serving their customers – is rooted in the company’s core values. With 20 years of experience in point-of-sale financing, Matt is already taking the division to new heights. “We have strived to be the resource our employees, merchants and banks deserve, all with the goal of empowering our merchant partners,” said Matt Lekawa EVP of NaluPay.

“We are very excited to bring our successful model that we have used through BHG for the past twenty years, into the home improvement and retail world and extend it further to healthcare. health,” said Al Crawford, co-founder, CEO and chairman of BHG Financial. “We are proud of our continued evolution within the financial and technology spaces. The launch of NaluPay is another testament to the hard work and visionary mindset of our teams.”

NaluPay has passed the first milestones and achieved early success, but will not stop there. BHG Financial is delighted to extend the NaluPay offering to the BHG banking network, which consists of over 1,400 banking partners. BHG Financial expects NaluPay to be a key driver of growth within the BHG Financial family of brands.

About BHG Financial
BHG Financial is transforming the financial industry by harnessing the power of data, analytics and advanced technology to become not only one of the best sources of high yield loans, but also the creator of one of the largest networks of loans and community banking products. in the country.

Since 2001, BHG has been responsible for more than $11 billion in prime borrower lending solutions, which community and mid-sized banks can access through a state-of-the-art lending platform.

BHG Financials’ commitment to providing services that meet the needs of its customers has led to the creation of a comprehensive family of brands ranging from business, consumer and SBA 7(a) loans to credit cards, collection, risk management services, and point-of-sale financing.

With record year-over-year growth, BHG continues to be recognized regionally and nationally, earning a place in the Inc. 5000 for 14 consecutive years and receiving accolades from Great Place to Work® and from Fortune magazine, among others.

BHG Financial is partly owned by Pinnacle Bank (PNFP) and is headquartered in Davie, Florida and Syracuse, NY. To represent the growth of the business and its commitment to continually expand its services, Bankers Healthcare Group became BHG Financial in 2021.

Explore the company’s financial solutions at For more information on the BHG banking network, click here. Follow BHG on LinkedIn, Facebook, Instagram and Twitter.

Media Contact:
jasmine heard
[email protected]



View original content to download multimedia: -merchants-in-100-days-301586246.html



About Author

Comments are closed.