‘Bridge by BNP Paribas’ will provide digital capital introduction services to institutional investors


NEW YORK & LONDON & HONG KONG–(BUSINESS WIRE)–BNP Paribas, Europe’s leading financial institution, today announces the launch of ‘Bridge by BNP Paribas‘ – the bank’s digital capital introduction platform, offered exclusively to institutional investors and hedge fund clients served by the bank’s Prime Services business. The platform will complement that of the bank Presentation of the capital team of specialists and deepen their diverse set of global investor relationships, market knowledge and expertise.

“Bridge by BNP Paribas” is powered by Edgefolio, a leading technology provider to the fund distribution and asset management industries. The platform allows institutional investors to browse and connect with the bank’s top hedge fund clients using search functions customized to match specific preferences and criteria in areas such as strategy type, region, sector, assets, age, performance and volatility.

Bridge by BNP Paribas‘ also provides the bank’s institutional investors and hedge fund clients with a view of their previous introductions, suggestions on funds similar to those they have already introduced, access to exclusive market content and information and monthly hedge fund performance updates.

Marlin Naidoo, Global Head of Capital Introduction at BNP Paribassaid: “The last two years have shown us that adaptability is key and that the successful introduction of capital is based on bridging the gap between managers and investors, both in person and virtually. We are happy to launch “Bridge by BNP Paribas” which will undoubtedly improve the productivity of our capital introduction team, the experience of our clients and contribute to the growth of our premium services business.

BNP Paribas Bridge is part of the bank’s efforts to strengthen its holistic equity offering. BNP Paribas finalizes the acquisition of 100% of Exane in July 2021, increasing its stake from the 50% previously held during a successful 17-year partnership. Drawing on Exane’s expertise in cash equities (execution and research) and derivatives, the transaction strengthens the range of equities and derivatives services that BNP Paribas can offer to institutional investors and companies worldwide. This, with the completion of the migration of Global Prime Finance and Electronic Equities activities from Deutsche Bank to BNP Paribas in December 2021, positions the bank as a leading provider of global equities.

About Edgefolio

Edgefolio is the hedge fund industry’s leading fintech, providing custom solutions to some of the world’s largest financial institutions. Edgefolio provides custom digital business solutions for investment banks and leading brokerages. Additionally, the company is the creator of FundPortal, a digital fund marketing and investor relations platform for fund managers worldwide, integrating an investor portal, CRM, direct mail campaigns, data room and digital reporting. With a growing team around the world, Edgefolio is a global company with a clear goal to digitize the fund industry and, through it, help it become more sustainable.

About BNP Paribas

BNP Paribas is the leading bank in the European Union and a major player in international banking. It is present in 68 countries and has more than 193,000 employees, including nearly 148,000 in Europe. The Group has key positions in its three main areas of activity: Retail Banking for the Group’s retail banking networks and several specialized businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services for savings, investment and protection solutions; and Corporate & Institutional Banking, focused on corporate and institutional clients. With its diversified and integrated model, the Group supports all of its clients (individuals, local authorities, entrepreneurs, SMEs, companies and institutions) in carrying out their projects through financing, investment and savings solutions. and foresight. In Europe, BNP Paribas has four home markets: Belgium, France, Italy and Luxembourg. The Group deploys its integrated retail banking model in several Mediterranean countries, in Turkey, in Eastern Europe and through a large network in the western United States. A key player in international banking, the Group has leading platforms and businesses in Europe, a strong presence in the Americas and solid and fast-growing business in Asia-Pacific.

BNP Paribas has implemented a Corporate Social Responsibility approach in all its activities, enabling it to contribute to building a sustainable future, while ensuring the Group’s performance and stability.


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