Franchise Industry Veterans Celebrate Iowa’s All-New Teriyaki Madness Boutique Opening


Michael Payne, Jim Bird and Lucas Battcher bring more than four decades of restaurant experience to the brand as they expand Iowa footprint

Franchise Industry Veterans Celebrate Iowa's All-New Teriyaki Madness Boutique OpeningFort Dodge, Iowa ( This July, Michael Payne, Jim Bird and Lucas Battcher bring the madness to Fort Dodge with the opening of the newest Teriyaki madness shop at 2823 3rd Ave S.

The trio’s Seattle-style teriyaki shop will feature huge bowls of satisfying teriyaki filled with addictive flavors and high-quality ingredients like all-natural marinated chicken, steak, salmon or tofu with sautéed fresh vegetables and a base of white, brown or steamed. fried rice or Yakisoba noodles. The best part? They are in good health. Or not. The menu is fully customizable, so do what you want – we don’t judge.

The group has owned and operated several independent concepts for 41 years. Their entry into the franchise was with a Pancheros unit launched 10 years ago. They recognized the consistency and brand recognition of a franchise right away and have since been looking for the right person to expand their portfolio. Then they found Teriyaki Madness.

To celebrate, Payne, Bird, and Battcher are inviting locals to the store’s grand opening, with events from 7/14 through 7/20. The schedule of major events and giveaways is included below:

  • 14/07-15/07: Customers can enjoy Junior and Regular Teriyaki Chicken Bowls for just $6 in store or by placing an order through the Teriyaki Madness app.
  • 7/14: The grand opening celebration event kicks off with a chance for customers to win Teriyaki Madness for free. Any customer who places an order through the app between 7/14 and 7/20 will be entered to be one of five winners to receive free Teriyaki Madness for one year, or one of twenty winners to receive free Teriyaki Madness for a month.
  • 7/16: $1 from every regular bowl purchased will be donated to the Fort Dodge Police Association.

“Teriyaki Madness fit that niche we were looking for in our community,” the band said. “What excites us most about the brand is the irresistible concept that food brings. As restaurateurs, this is something we always try to create in our kitchens for our customers, the desire We also appreciate the community within Teriyaki Madness and the support franchisees have when they need it.

“We couldn’t be more excited about the new Fort Dodge boutique,” said Michael Haith, CEO of Teriyaki Madness. “It’s a vibrant community with an impressive food scene, and we look forward to contributing to it. Most importantly, we have found the perfect franchise partner in Payne, Bird and Battcher, who has already proven to be a fantastic member of our franchise family and is well prepared to make the most of this opportunity.

Teriyaki Madness is growing rapidly in markets across the United States and was named the fastest growing major restaurant chain in 2021. With over 70 deals signed this year, Teriyaki Madness continues to change the industry from franchise. Now the brand is building on that momentum for an even bigger 2022.

“We have faced many challenges over the past year, and Teriyaki Madness continues to show resilience,” Haith said. “Few businesses have seen the kind of growth we achieved in 2021, and we don’t plan on slowing down any time soon. The new Fort Dodge store is a key milestone in our growth plan.

For more information on Teriyaki Madness of Fort Dodge, visit the restaurant’s official website,

About Teriyaki Madness

Fast Casual Teriyaki Boutique Franchise Teriyaki Madness is committed to unconditional customer satisfaction by offering delicious healthy (or not) bowls, apps and sides, made with fresh, all-natural ingredients, served quickly and at a reasonable price. . Customers can enjoy their bowls in the shop or order through the mobile app for delivery or curbside pickup. Teriyaki Madness was ranked among FastCasual’s Top Food Franchises by Entrepreneurs, Movers and Shakers in 2018, 2019, 2020, 2021, the Inc. 5000 list for three consecutive years, and was named the fastest growing restaurant chain. fastest in the United States by Restaurant Business in 2021. Founded in 2003, the brand currently has more than 110 stores open, with franchise opportunities nationwide for qualified single and multi-unit candidates. For more information, visit

Elle Pechiney
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