High Net Worth Investor Targeting and Serving (HNW) 2021 Report: Strategies, Investing Behaviors, Investor Trends Regarding Risk, Loyalty, and Product Adoption – ResearchAndMarkets.com


DUBLIN – (COMMERCIAL THREAD)–The “Targeting and Serving High Net Worth Investors (HNW) – Strategies, Investing Behaviors, Investor Trends Regarding Risk, Loyalty and Product Adoption” report was added to ResearchAndMarkets.com offer.

This report analyzes and sizes key segments of the global HNW market, providing detailed recommendations on how best to target and serve these segments. It explores how investment behaviors differ between different target segments and highlights different investor tendencies with regards to risk, loyalty and product adoption. It is based on our proprietary Global Wealth Managers Surveys.

A key focus for most wealth providers, HNW entrepreneurs are the second target segment (after professionals), followed by women and expats, who represent an almost equally large target market. The heirs are the smallest segment; however, providers who cater to female heirs should not encounter any problems in expanding their business as this segment is often overlooked. Although there is an overlap between the segments, distinct investment and service preferences require a differentiated service strategy.

For example, female HNW investors are more risk averse than other segments, but tend to be relatively loyal to their wealth manager. On the other hand, heirs tend to be the least loyal, which means that early and ongoing engagement is essential.


  • 53.4% ​​of global HNW investors reside in North America, but growth is most pronounced in the Middle East and Africa, Latin America, and Central and Eastern Europe.

  • Professionals represent 9 million people in the global HNW market, while entrepreneurs represent an additional 2.6 million.

  • Globally, only 13.9% of female HNW investors have drawn their wealth through first-generation entrepreneurship, compared to 24.7% of men. However, this is slowly changing.

Reasons to buy

  • Understand the size and service requirements of major customer groups

  • Develop and improve your customer targeting strategies using our proprietary data on the effectiveness of various targeting strategies across key target groups

  • Minimize client churn rates by gaining a detailed understanding of the divergent trends of major client groups, risk attitudes and investment preferences

  • Adapt your product portfolio to match demand patterns in the different segments discussed

Main topics covered:

1. Summary

1.1 Market overview

1.2 Main conclusions

1.3 Critical success factors

2. Global HNW Market Sizing by Segment

2.1 North America is the largest target market, but the growth is in Latin America and Asia-Pacific

2.2 Without being mutually exclusive, expatriates and entrepreneurs are the most important target segments after professionals

2.3 9 million HNW professionals constitute an important target market

2.4 After professionals, entrepreneurs constitute the largest HNW segment

2.5 Reaching out to heirs early on through next-gen programs will minimize churn rates

2.6 Women represent less than a fifth of the global HNW market, but represent a growing segment

2.7 1.8 million HNW expats are an important target market

2.8 Targeting efforts begin in Asia, as more than half of HNW expats are from the continent

2.9 US and UK considered entrepreneurial havens among HNW expats

3. Investor preferences differ between segments

3.1 The main investor segments seek common services and excellence

3.2 Targeting women means adopting a tailored service approach

3.3 Expats are demanding but ideal for a bank capable of offering a full range of services

3.4 Customer churn rate is highest in HNW heir segment, making relationship building key

3.5 Well-established SEO processes are essential for targeting entrepreneurs

3.6 Highly integrated merchant and investment banking teams appeal to entrepreneurs and professionals

4. Annex

Companies mentioned

  • IndusInd Bank

  • Kotak

  • Axis

  • IDBI Bank

  • United Bank of India

  • HERE

  • Baroda Bank

  • HSBC

  • Swiss credit

  • bank of china

  • DBS

  • American Bank

For more information on this report, visit https://www.researchandmarkets.com/r/gyxd4i


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