This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Contractor the contributors are theirs.
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what Immaculate Water, Beleki Minidonuts, Businesskids, Kidzania, The Cooking Table, Max Dry Cleaners or Wing Army have in common? All of them are Mexican brands that give you the opportunity to be entrepreneurial and, with their support, increase your chances of having a successful business.
Yes, throughout the history of the franchise this model has proven to be more crisis resistant. “85% of brands, when they are franchises, reach the fifth year of operation, compared to the independent ones, which barely have a 20% probability of exceeding two years,” Julio Beleki told me, when he assumed the presidency of the Mexican Association of Franchises (AMF).
And in those 18 months it was possible to verify. âA locomotive passed us,â he said, referring to the COVID-19 pandemic. However, the guild, made up of over 700 brands nationwide, has shown its strength.
They managed to move forward and under the # JuntosSomosMÃ¡sFuertes campaign they personally organized the 44th edition of the International Franchise Show in Mexico City last September.
In the midst of the crisis, some brands have reinvented themselves, innovated their offers and launched new low-investment economic models. Many have decided to take the opportunity to acquire new locations or those who are already planning new openings, growth and even international expansion for 2022. Indeed, the president of the AMF predicts that the sector will close the year in growth of 5%, which it has supported during this 2021.
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Juan Manuel GallÃ¡stegui, founder of GallÃ¡stegui Armella Franquicias, one of the deans of the sector defines that: âFranchising is synonymous with growth, reproducing the success of others and making it their own. It is the possibility that a successful concept can be present in many markets and the option to undertake â.
And Julio Beleki himself, founder of the brand that bears his surname, recognizes that, if he had not opted for this model, he could not have multiplied, nor be now franchised in Mexico of international brands such as as Cinnabon, Dennys, Freedo or its new acquisitions: Juan Valdez.
Another good news is that now you don’t have to be completely under-capitalized to acquire a great brand. In the October edition of Entrepreneur, you will find out that it is possible to invest from 5,000 pesos in the franchise industry through crowdfunding.
But like any business model, franchises also have their rules. In these stories you can find out if this model matches your profile.
After a year and a half of confinement, activities have resumed their rhythm. I invite you to look at the last quarter of 2021 with optimism. I leave you a sentence that sums it all up:
Success is not the end, failure is not ruin, the courage to continue is what matters â.