Independent Cannabis Store Rivals Franchises

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Shawn Hope is the owner of Rise Cannabis, Moose Jaw’s newest cannabis store. He owned a Pita Pit in the city for 20 years and after selling that location he saw the opportunity – but it’s not easy or simple to open a cannabis storefront.

Shawn Hope is the owner of Rise Cannabis, Moose Jaw’s newest cannabis store. He owned a Pita Pit in the city for 20 years and after selling that location he saw the opportunity – but it’s not easy or simple to open a cannabis storefront.

“I ended up getting my license for Regina,” Hope explained. “But there’s so much going on there that it’s really tough in Regina, so I came back to Moose Jaw.”

A major concern with the legalization of cannabis in Canada is to ensure that the product and everything associated with it is not marketed to young people. Advertising of cannabis products where someone under the legal age could see advertising is strictly prohibited, which is why age restriction has become the norm.

[Editor’s note: advice on the effects of ingesting cannabis and other legal recreational drugs should be obtained only from qualified medical professionals. This publication takes no position one way or another on the use of such substances.]

“They have buffer zones so you can’t have stores too close to each other,” Hope said. Zones also include any area young people might frequent – ​​and the store cannot be visible from that area either.

The initial location lottery was won by the franchises, placing them at the top of the list for prime locations.

“For example,” Hope said, “the (Moose Jaw Events Centre). I was four or five feet from the red circle of that building. So I would not be allowed to enter the unit next door.

Libraries, public trails, schools and more are also on the distance list.

Retailers are also prohibited from using free samples, advertising any medical or nutritional benefits, giveaways, contests, attractive signage, or associating cannabis with a glamorous or exciting lifestyle.

Regular inspections of store counter video footage ensure identity is verified for every person, every time.

“As I said, I had a Pita Pit for 20 years in town. I know a lot of people and had a lot of loyal customers,” Hope said. “I know a lot of people don’t even know not that I’m here, and that’s because you can’t advertise, nothing on the radio, no billboards, I can’t do anything.

Hope doesn’t bother me, though. He is convinced that as an independent store, run by enthusiasts who have taken the time to become experts, he will be able to build loyalty over time.

Its goal is to help clients make informed decisions, although its staff avoids offering medical advice. Most of the products they stock are low in psychoactive ingredients or contain none at all, meaning they won’t induce the high typically associated with the plant.

Non-psychoactive cannabis products are currently the subject of intensive research to determine their clinical value.

One thing that Hope and her staff are all very proud of is her Terpene Guide – produced in-house by the store manager. Terpenes are natural compounds found in many plants and some animals. They are responsible for the flavor and aroma of most plants, including cannabis.

Hope explained that research shows that the wide variation in the effects of the many different strains of the plant is due more to the combination of terpenes the strain contains than to the fact that it is an indica, a sativa or a hybrid – the definitions most people are familiar with. .

Other features that Hope says could give it a market advantage are its generous return policies for substandard products – there are no expiration dates on cannabis in Saskatchewan and Manitoba -, its supply of artisanal flowers rather than in bulk and its weekly orders. Weekly nationwide ordering allows Rise Cannabis to source almost any product a customer specifically requests.

“We’re here to build relationships and help people,” Hope said. “There’s always a stigma, but if people find it helps them, then why shouldn’t they use it?” You know what I mean? If it works for them, then why not? »

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