Inspiring the future with Emirates NBD Private Banking


NBD Emirates Private Bank
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Emirates NBD Private Banking is the tailor-made wealth management arm of Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region.

Emirates NBD Private Banking offers high net worth and very high net worth individuals, families and certain institutions tailored investment advice and wealth management solutions through its network of Qualified Relationship Managers (RMs) and Certified Investment Advisors at across the United Arab Emirates, Saudi Arabia, United Kingdom and Singapore. The private bank follows a Global Relationship Management (GRM) framework for offshore accounts with full capabilities in its reservation centers.

Supported by an experienced and qualified investment director, the team combines the capabilities of single and multi-asset asset class strategies and recommended securities on a platform of open architecture funds and structured products, in addition to provide timely information and reports on global investments.

Emirates NBD Private Banking identifies opportunities to help inspire, develop and preserve the wealth of its demanding clients based on strong convictions resulting from deep local and regional expertise, combined with a global perspective across asset classes, sectors and geographic areas. For clients looking for non-traditional instruments, we also offer real estate advisory solutions in prime residential and commercial properties in the UAE and central London. In addition, clients benefit from access to global markets and a 21×6 day treasury office to facilitate timely trade executions.

A sustainable agenda

Firmly committed to the sustainability agenda, Emirates NBD Private Banking has taken active steps to extend its environmental, social and governance charter, in line with the United Nations Sustainable Development Goals and the UAE’s vision to be a sustainable knowledge-based economy. The bank’s private banking relationship and investment advisory teams have completed certification training with an accredited training platform for sustainable and responsible investment. The principles of sustainable investment are naturally integrated in the constitution of portfolios and the selection of issuers, companies and funds adapted to the long-term objectives of clients, of a transgenerational nature.

In addition to traditional core assets, Emirates NBD Private Banking covers evolving themes such as robotics, artificial intelligence, ESG and cybersecurity (to name a few) in a core-satellite framework. . The private bank offers world-class solutions to advise clients on their trust and estate planning needs through its Trust Center in Jersey (Channel Islands). These services include succession planning, trust services, and liquidity planning to ensure the next generation is well equipped to manage their personal wealth. The bank also offers tailor-made Lombard credit solutions against cash, investments and real estate so that customers take advantage of every opportunity.

A customer-centric approach

By keeping customer orientation at the heart of its concerns, Emirates NBD Private Banking is at the forefront of digitization and innovation through various initiatives that enhance the wealth management experience. Recent digital initiatives include tablet banking which gives account managers and advisers a cockpit view of all client assets / liabilities to enable them to engage more effectively in real time with clients; improved mobile banking app with an investment portfolio widget that allows users to open, view and manage their investment assets, as well as contact their relationship management and investment advice team from the application; voice bank via Amazon Alexa with new features such as daily information from the CIO’s office; and direct processing of client instructions to enable faster, paperless transactions, simplification of client onboarding documentation and automation of the trading system which is now connected to market counterparties in real time.

All of these initiatives have helped Emirates NBD Private Banking inspire and maintain customer confidence and believe that their wealth is in good hands.

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