COLOMB, Georgia – (COMMERCIAL THREAD) – Synovus Bank today announced the appointment of Ken Ho as the new Chief Analytics Officer, a newly created role to oversee the company’s execution of data science and advanced analytics to ” identify and implement opportunities that generate value in all business units. Ho will report to Liz Wolverton, Executive Vice President and Head of Consumer Banking and Brand Experience. He will oversee the Synovus analytics team, which is responsible for fully leveraging data and analytics to develop customer and prospect insights to drive customer acquisition and deepen customer relationships.
Ho brings to Synovus over 30 years of experience in data science and advanced analytics. He most recently served as Vice President and Director of Analytics and Data Science for United Government Healthcare Programs. Prior to United Health Care, he led data and analytics efforts at Citibank and Morgan Stanley.
“As customer behaviors and preferences continue to evolve, data-driven strategies are essential for sustainable business growth,” said Liz Wolverton, executive vice president of Synovus and responsible for consumer banking and brand experience. “Ken is a visionary leader who has demonstrated his abilities. to turn data into information. We are excited about the growth opportunities he will bring to Synovus as he strengthens our analytics team and develops our advice-based solutions for clients, prospects and investors.
Synovus Bank, a Georgian-chartered, FDIC-insured bank, provides commercial and retail banking services and a full range of specialist products and services, including private banking, cash management, wealth management, mortgage services, premium financing, asset lending, structured lending, and international banking through 281 branches in Georgia, Alabama, South Carolina, Florida and Tennessee. The synovus is a Great Place to Work certified company and is on the web at synovus.com, and on Twitter, Facebook, LinkedIn, and Instagram.