Atlanta-based Krystal unveiled its latest restaurant prototype in its home port just in the shadow of its corporate headquarters. The design is customer-centric ‘grab and go’, from interactive lighting to what one press release said was more efficient drive-thru.
The prototype is built around a sleek contemporary design with a more streamlined kitchen and enhanced brand identity through soft and hardscape design elements.
“Over the past year, we’ve built our reputation on providing warm, prompt and friendly service paired with our coveted menu items. The new prototype offers our teams the opportunity to continue this legacy into the future of the brand, while staying on top of customer needs, ”said Thomas Stager, president of Krystal, in the statement. “As we move into the next phase of the business, we are also expanding our presence by entering into new franchise agreements across the country with restaurants looking for smaller footprint concepts that can deliver all day – small. – lunch, lunch, dinner and late evening. night.”
Stager noted that the brand has consistently over-delivered during breakfast day, and its late-night growth has overtaken the industry over the past year.
“These earlier and later hours, which are increasingly important to a successful concept, are an integral part of our offsite strategy. Our redesign must reflect this trend,” he said.
The Krystal Restaurant prototype will have a smaller footprint and focus on more offsite services. The design does not include a dining area, but instead includes a dual-lane drive-thru, a walk-in window for ordering, as well as a pickup area for online orders and third-party delivery. .
The streamlined kitchen layout will also have a minimal footprint by optimizing kitchen flow. To develop the prototype, Krystal management worked closely with store managers and franchisees to develop a space that would meet their needs.
“This new design will reduce labor costs and increase the speed of service, ultimately providing a better experience for our customers,” said Tommy Mulkey, vice president of real estate and construction, Krystal , in the press release.
“The restaurant prototype demonstrates our commitment to increasing efficiency to better serve our customers while allowing franchise partners to maximize their investment,” said Stager. “This design change sets the stage for us to further develop our brand and bring our iconic products to more communities. We are delighted to share this important step into the future.”
Krystal, first launched in 1932, has nearly 300 restaurants in 10 states.