Lego’s collaboration with Target is launched.
In October, Target announced its partnership with Lego to release an exclusive collection of limited edition products.
This collection, which includes nearly 300 items, was launched on Saturday.
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Although some of the items are traditional Lego sets, “Lego Collection x Target” also includes plush toys, wrapping paper, children’s and adult clothing, home decor, kitchenware, and baby items. pets, all inspired by iconic Lego bricks.
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According to the October press release, most of the articles cost less than $ 30 and are exclusively at Target.
Prices for the collection start at just $ 1.50 for a gift bag. One of the more expensive items is the “Lego Creator Expert Gingerbread House Building Kit”, which costs $ 164.99.
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Other items in the collection include other brick building sets costing anywhere from $ 4.99 to build a Christmas tree to $ 119.99 for an “Art Project” kit. The “Lego x Target Collection” also includes kids’ beanies at $ 15, children’s down jackets at $ 35, and adult down jackets at $ 60.
There are also puffers for dogs and cats between $ 13.99 and $ 15.99, depending on the size.
While the collection is only coming out, some items are already sold out, including a set of four 40-ounce ceramic mugs on Saturday morning. Other items, such as the “Gingerbread Man Plush” are listed as having only one or two items left.
In the October announcement, Target Executive Vice President and Chief Marketing Officer Jill Sando said the retailer’s customers “love Lego brick sets.”
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“In fact, Target is one of the top destinations for families when buying the brand,” Sando said in a statement. “As we approached the holiday season, we saw an opportunity to come together with one of our long-time partners to create something truly special for our guests at a time of year when differentiation and value are paramount. “
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“As our guests continue to reimagine what their holiday traditions are like, we hope this collection will encourage them to create new memories this season and celebrate what matters most – spending time with family and friends,” Sando added.
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