e Mid-Atlantic Sports Network (MASN) announced Monday the addition of sports betting programming from VSiN, the sports betting network.
MASN will provide VSiN’s real-time sports betting news and analysis across all major sports with the addition of the VSiN Morning Show, “Follow the money”, broadcast every day from 7 a.m. ET at 10 a.m., and “The Lombardi line”, Airs Saturdays at 11 a.m. ET and Sundays at 10 a.m. ET.
MASN, owned by the Baltimore Orioles and Washington Nationals, is carried by two dozen cable, satellite, telecom and digital distributors reaching 17 Nielsen markets in MASN’s exclusive home television territory in seven states, from Harrisburg, PA to Charlotte, North Carolina.
Over 75 million American households receive a traditional TV package from distributors in MASN’s territory, including Delaware, Maryland, North Carolina, Pennsylvania, Virginia, Washington, DC and West Virginia., all areas where regulated sports betting has been adopted in recent years. MASN is also televised nationally via satellite provider DirecTV.
Hosted by Mitch moss and Paul Howard of VSiN Studios at Circa Resort and Casino, “Follow the Money” is a sports talk show that mixes sports betting information with humor and stories. Veterans of the Las Vegas sports betting scene, Mitch and Paul merge sports, betting and on-screen pop culture, with the show’s guest list, featuring a cast of characters to talk about the action of the day, including professional gamers, Vegas regulars, sports betting insiders, professional athletes and local sports media experts from across the country.
Former NFL general manager and front office executive Michael Lombardi and VSiN host Patrick Meagher combine to give viewers the benefit of decades of experience in the field, in the locker room and data analysis every Saturday and Sunday morning on ‘The Lombardi Line’. Lombardi brings insider perspective on the NFL front office and how to handicap games based on how teams and organizations plan, Meagher provides Vegas angle and real-time odds , while Appelbaum, author of The Everything Guide to Sports Betting, provides insight and data, all to guide potential bettors to potential value. The team streams live from the South Point Hotel & Casino in Las Vegas and the Borgata in Atlantic City during professional football season, providing unparalleled access to sports betting and updates on where and how the money is flowing.
In an official press release, MASN Executive Vice President John McGuinness spoke about this new merger and said, “Regulated sports betting has flourished in dozens of states, many in our region, and has been shown to increase fan engagement and improve the fan experience. We look forward to launching our new programming partnership with VSiN ”.
Brian Musburger, Founder and CEO of VSiNadded, “VSiN’s content agreement with MASN offers an incredible opportunity not only to expand our distribution footprint, but also to connect with a growing sports betting audience. As the football season is in full swing and the hockey and basketball seasons begin, we are excited to provide the Central Atlantic region with the information and analysis they can use to make decisions. more informed betting as legalized sports betting continues to take off across the country. ”