MVP Mauricio Fracon arrives in America. 2020 American Dream Award Recipient


Name: Mauricio Azevedo Fracon

Title: CEO

Society: Three-color flag; Kiddie Academy

Units: 7 Kiddie Academy units, 6 in development

Age: 63

Family: Spouse, 2 children, 4 grandchildren

Years in franchise: 18 in total, from Brazil; 7th in the United States with Kiddie Academy

Years in current position: 7

Mauricio Fracon is the MVP 2020 American Dream Award (Most Valuable Performer).

For more than 40 years, Fracon has been passionate about improving the lives of children by giving them access to quality education. From 1978 he was an integral part of opening tricolor schools across Brazil with his team of owners, Grupo Objetivo. Despite the lack of educational support from the Brazilian government, Fracon has helped develop more than 80 schools in the country.

It was this franchise success and his continued passion for education that inspired him to come to the United States and try to replicate that success with his partner Marcos Pereira.

With their combined experience and the help of resources available to entrepreneurs in the United States, Fracon and Pereira decided to invest in Kiddie Academy because of its reputation as a leader in educating children. To date, they have opened 7 Kiddie Academy locations across Florida and have 6 more currently under site selection or under construction. The goal is to open 15 Kiddie Academy locations.


Influences / formative events: I have been teaching and running schools for over four decades.

Major achievements: I participated in the opening of more than 100 schools in Brazil and the United States

Next big goal: Continue to open Kiddie Academy slots until we reach our goal of 15.

Hardest lesson learned: How to effectively manage schools and understand all the needs of teachers.

The best advice you ever received: You have to be resilient.

What business books do you read / prefer? Conscious capitalism: liberating the heroic spirit of business by John Mackey and Raj Sisodia.

What is your passion in business? To get things done and get things done successfully.


Company philosophy: Having a role through active participation and transparency is very important to me.

Management method or style: Be nimble and lean.

Biggest challenge: I have high standards and want my schools to be recognized as excellent pedagogically and as one of the best places to work in every city we are in.

How far are you from operations? Convenient, 100% involved in daily operations.

How to hire and fire, train and retain? I have an HR manager and a training manager who take care of it. We only shoot if it is impossible to improve things.


What have been the biggest impacts of Covid-19 on your business? Schools operated with a third of the students for several months. It was difficult, but we stayed open and continued to work throughout.


Why do you think you were awarded this prize? I attribute this award to the hard work of my team, our valued employees and the wonderful communities in which we are located. We are doing very important work, and to be recognized for this award is an honor. But the greatest honor is the feedback we receive from our staff and the parents of the children in our care.

How did you raise the bar in your own business? We prioritize credibility.

What innovations have you created and used to build your business? We have systems and metrics in place for all processes within our company and schools.

What core values ​​do you think helped you win this award? We have a culture of credibility and transparency.

How important is community engagement to you and your business? 100%.

What leadership qualities are most important to you and your team? Time management, strategic thinking, team spirit and emotional intelligence.


Annual revenue: $ 9 million.

2022 objectives: To open more schools in our efforts to reach 15 locations.

Growth meter: How do you measure your growth? By the turnover and the number of employees we have.

Visionmeter: Where do you want to be in 5 years? 10 years? To have more schools open and to constantly improve what we do.

What are you doing to take care of your employees? We treat everyone with respect, we continuously train, we honestly value every employee and do everything possible to provide opportunities for our employees.

What type of exit strategy do you have in place? Nothing.


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