It remains to be seen whether HBO’s “House of the Dragon” and Amazon’s “Lord of the Rings: The Rings of Power” will result in the same rating behavior.
Building big franchises to capture audiences’ attention isn’t a new strategy, but recently there’s been a rise in one particular way of doing it: the prequel. It could well be set in the summer of the prequel as a franchise after the franchise chooses to expand its universe backward in time rather than forward. So what exactly is going on? Is it just a fad or is there a reason to create this type of content? We looked at audience demand for several recent prequels to understand how prequels can be a strategic way to grow a franchise.
A recent show that exemplifies the impact a prequel can have on its franchise is Disney+’s “Obi-Wan Kenobi.” The “Star Wars” universe is so well developed that “Obi-Wan Kenobi” is not just a prequel but fits into the existing content landscape as a bridge between “Episode III: Revenge of the Sith” and ” Episode IV: A New Hope.” So in some ways it’s both a prequel and a sequel and we can see its impact both ways.
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