Perspire Sauna Studio’s First LA Location Now Open, Expanded Observation Area


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Opened Fast-Growing Infrared Sauna Franchise with High Membership Demand in Santa Monica, Seeks New Investors in Los Angeles County

May 25, 2022 // // SANTA MONICA, CA – Perspire Sauna Studio, the fast-growing infrared sauna and red light therapy (RLT) franchise, has just opened its first studio in Los County Angeles, located at 924 Montana Ave. The new studio opened with 455 founding member bookings, nearly four times the average for a new opening. Following this positive response, the brand is currently looking for new franchisees in Los Angeles County.

“We couldn’t be happier that the Los Angeles area has opened its arms to our unique wellness services,” says first-time studio owner Kelly Koklas. “I changed careers from the mortgage and marketing industries to join a brand that truly makes a difference in the lives of its customers. Perspire Sauna Studio has something for everyone with lasting benefits to meet the individual health needs. With such a community response, we are excited to serve as many of our neighbors as possible.”

Los Angeles County is poised for the success and growth of the Perspire Sauna Studio brand with regional demand and appreciation for health and wellness. The brand is already preparing another new studio in the region; located in South Bay, the new Torrance, California studio will open the first weekend of June. Using the Santa Monica studio as an example, the brand clearly caters to a fitness-focused community of residents. Additionally, the company has already shown that densely populated areas tend to demand their particular services, as can already be seen in areas like Chicago, Charlotte and Atlanta.

Perspire Sauna Studio is currently seeking single and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. Combined with the 39 franchises awarded to date, Perspire has signed 93 franchise agreements with 23 studios currently open and 24 in development.

“New entrepreneurs like Kelly are interested in our brand because we offer something that resonates with their community,” says Lee Braun, Founder and CEO of Perspire Sauna Studio. “Our studios meet the needs of residents looking to add to their fitness routine or simply relieve stress after a long day. Based on the positive response to the Santa Monica studio, this creates a timely opportunity for other LA-area entrepreneurs to succeed with our brand.

Founded in 2010 in Southern California, Perspire Sauna Studio is committed to enhancing the wellness of mind and body for its clients, providing a personalized experience for each individual. The brand’s advanced full-spectrum infrared sauna technology, along with its medical-grade, high-intensity Red Light Therapy (RLT) bar, is what sets it apart in the industry. Experience has demonstrated the ability to improve sleep, boost immunity, burn calories, reduce inflammation, and simply provide space for people to feel better about themselves and their bodies. In the 23 studios opened, more than one million sauna sessions have been organized since the company was founded.

To learn more about Perspire Sauna Studio and franchise opportunities, please visit

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest growing infrared sauna and red light therapy franchise in the United States. The science-based, technology-driven, wellness-seeking company offers clients a modern experience of an age-old practice, leaving their body and mind feeling refreshed after every session. Founded and led by CEO Lee Braun, Perspire’s goal is to expand into major markets across the United States to further infuse its vision of making infrared wellness accessible to everyone.

Founded in 2010 and based in Southern California, Perspire Sauna Studio currently offers franchise opportunities to qualified contractors. For more information, visit and follow the brand on social media @perspiresaunastudio. For more information on the franchise, please contact Cory Lyons, [email protected]

SOURCE Sweat Sauna Studio


Media Contact:

Bailey Feldman
Fishman Public Relations
[email protected]


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