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Poke Concept Opens Three Locations in New York, Boosts Brand Expansion After Pandemic
October 07, 2021 // Franchising.com // New York City – Pokeworks announces the reopening of its Grand Central location in Manhattan, located at 117 E 41st St., representing the completion of the brand’s reopening to New York residents. Following a pandemic-induced shutdown on September 13, Grand Central Pokeworks restaurant will once again welcome the New York community to try their unique and tasty poke creations. To celebrate this milestone, Pokeworks will be providing merchandise giveaways for frontline foodies throughout the week.
Pokeworks Grand Central is one of six locations contributing to the brand’s growth strategy for the New York market. Founded in 2015 in Midtown Manhattan, Pokeworks helped start the continental poke movement amid New York’s diverse food scene with its first location in Bryant Park. In August, the brand reopened this flagship store and also celebrated the opening of a franchise store near Hudson Yards.
“The growth of the New York City market goes beyond the stages of development, as New York City continues to share some of the origin story of Pokeworks,” said Michael Chen, co-founder from Pokeworks. “The Bryant Park and Grand Central locations remind us of where we started, and the new location at Hudson Yards is an example of where we are heading and how we are growing in the market.
Pokeworks has worked hard to build the brand, roll out new restaurant design and development projects, menu innovations and major additions to the C-Suite, all of which have fueled the franchise’s rapid development as the brand is on. on track to add 10 locations by the end of 2021.
“Pokeworks started with nine founders who shared a vision of creating a concept that delivers fresh, healthy and delicious poke to everyone, and has grown from one location in Manhattan to 64 locations around the world in just five years,” said Steve Heeley, CEO of Pokeworks. “We strive to continue to innovate, develop and improve our brand vision – and increasing our presence in New York City across all boroughs is part of that vision.”
As the nation’s largest poke brand, Pokeworks has led the growth of the premium poke industry, known for fresh and flavorful traditional Hawaiian-inspired poke. The brand is known for its Signature Works poke creations as well as its “Poke-Your-Way” option allowing customers to create their own poke bowls, burritos or salads by selecting a basic protein – tuna, salmon, chicken, shrimp. and tofu, unique regional blends, flavoring sauces, toppings and crunchy texture.
The brand’s performance has won numerous awards, including being ranked among NRN’s top five concepts in 2018, being included in Fast Casual’s Top 100 Movers and Shakers three years in a row, including being ranked in the top five. best brands for 2019 and 2020, and inclusion in Entrepreneur’s Franchise 500 ranking in 2021. Pokeworks has set ambitious expansion targets to double new store commitments in 2021 and 2022 as it seeks multi-unit operators in the United States and abroad.
Pokeworks is the nation’s largest and fastest growing poke brand in North America with 64 open locations and more than 75 are slated to open by the end of 2022. The brand offers a fresh take on burritos and poke bowls. Hawaiian inspiration and salads derived from the highest quality ingredients. The brand’s unique menu allows for complete customization to suit almost anyone, including those on gluten-free, nut-free, vegetarian, vegan, as well as cooked or raw protein diets. For more information on Pokeworks franchise opportunities, visit https://www.pokeworks.com/franchise.
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