Putting clients at the heart of wealth management decisions in the UAE


How does Emirates NBD Private Banking advise its clients on global investment solutions that meet their diverse needs?

As one of the largest financial institutions in the GCC and Dubai’s flagship bank, Emirates NBD offers its clients advice on the various stages of investment decision-making. In doing so, we help them understand their true investment goals, bring transparency to financial markets, and build investment portfolios that meet their needs. Emirates NBD Private Banking‘s advisory services put its clients at the heart of decision-making, delivering the best investment strategies while using an open-architecture product offering, to bring them to life.

Our approach to advising clients on their investments follows a systematic process that involves a thorough understanding of their needs, a portfolio built with carefully selected products, periodic reporting and regular rebalancing. Our investment approach includes:

Asset Allocation: Our advisory teams, together with the CIO office, offer global multi-asset portfolios, differentiated according to the risk profile of our clients, and bespoke investment solutions are designed for clients with specific needs. We leverage our strong analytics and open architecture framework for global asset allocation based on fundamental and quantitative analysis of different asset classes, themes, sectors and geographies.

Customer profiling: A detailed client profile aims to understand each client’s current and future cash flow needs as well as their risk appetite, restrictions and personal preferences so that they can develop the ideal portfolio based on their investment profile.

Portfolio construction: A well-diversified portfolio is constructed using a carefully selected core of instruments, including mutual funds supplemented by bonds/sukuks, single stocks, structured products, alternative investments and foreign exchange solutions and raw materials to improve investment returns. Bespoke advisory mandates are then created based on clients’ needs and preferences, including income, growth or balanced portfolios.

Review and rebalancing: A dedicated investment advisor periodically reviews a client’s portfolio and compares its performance against benchmark and risk parameters. Taking into account the latest tactical asset allocation, their advisor will then discuss rebalancing suggestions, in order to achieve optimal portfolio performance.

Additionally, we also provide a 360-degree consolidated view of clients’ holdings and real-time access to their wallet account through our digital banking platforms. Features like out-of-the-box reports, insightful portfolio spread data and analytics enable our investment advisors to increase client engagement and advisory transactions.

The UAE is home to a large population of UHNWIs from all over the world, how does Emirates NBD Private Banking cater to such a wide range of clients?

Emirates NBD Private Banking offers high net worth individuals, families and select institutions bespoke investment advisory and wealth management solutions through its network of Qualified Relationship Managers (RM) and Certified Investment Advisors in the UAE and around the world. our main offshore booking centers in Saudi Arabia, United Kingdom and Singapore. This enables clients to benefit from timely and lucrative investment opportunities globally. For example, clients in these markets can take advantage of our expert residential and commercial real estate advisory or lending services in the United Arab Emirates, Saudi Arabia or London and even invest in Asian markets through our Singapore office.

Our clients’ needs are supported by a dedicated team of experienced and culturally diverse local, regional and global specialists, depending on the markets we operate in and our diverse customer base.

How does the Private Bank support UHNWIs in their fiduciary and heritage procedures?

Emirates NBD Private Banking offers the best bespoke solutions to clients for all their trust and estate planning needs through our Jersey Trust Center (Channel Islands), demonstrating our commitment to providing high quality advice and global trusted solutions, regulated by the highest international standards.

Our services include estate planning, trust services and cash flow planning to ensure the next generation is well equipped to manage their personal wealth, while respecting the legacy left behind. We help build astute estate plans and structures that can be tailored to meet the specific circumstances of each client as well as those of their family. In addition, our Singapore office offers bespoke universal life insurance solutions for estate planning and clients can benefit from our strong network of partners as we assist them with the onshore structuring of their assets through the formation of DIFC foundations.

What are the sustainable development initiatives in which the private bank is involved?

In line with Emirates NBD Group’s long-term commitment to the sustainability agenda, Emirates NBD Private Banking has taken active steps to expand its environmental, social and governance charter, in line with the United Nations Sustainable Development Goals and to the UAE’s vision of being sustainable knowledge. based on economy. The bank’s Private Banking relationship and investment advisory teams have received certification training from an approved training platform for sustainable and responsible investment.

Sustainable investing principles are naturally integrated when constructing portfolios and selecting issuers, companies and funds suited to clients’ long-term goals, which are cross-generational in nature. To stimulate sustainable investments, Emirates NBD Private Banking seeks to maximize the integration of sustainable funds on our platforms. In addition, we are increasingly applying and integrating ESG principles into our investment advice, in collaboration with the CIO office.

To learn more, visit www.emiratesnbd.com


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