RBC Royal Bank announces plans to relocate Palmdale branch – Eye Witness News

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NASSAU, BAHAMAS — RBC Royal Bank has announced the planned move of its Palmdale branch to the new Collins and Sixth Commercial Complex. The upcoming move is part of RBC’s plan to redesign and strengthen its physical presence in the Bahamas.

“The new physical location, our Collins and Sixth branch, will be designed for a new full-service, digital and advice-focused branch format,” said LaSonya Missick, Managing Director and Vice President, Personal Services and RBC FINCO from RBC. .

“With the coronavirus pandemic, we recognize that Bahamians have begun to adapt to our digital banking options. Clients turn to digital channels for day-to-day transactions and leverage our branch network for more complex financial advice, like buying a house or car, investing for retirement or saving for their children’s education. As our customers’ banking needs and preferences evolve, we are positioning the bank for the best possible success while reflecting the new reality in which we operate,” continued Missick.

The new Collins and Sixth branch will be optimized to become a new advice-focused digital space, a move that is in line with RBC’s investment in the design of its branch network in the region.

The new location will offer the same services and solutions that RBC Royal Bank and RBC FINCO clients value, complemented by the flexibility and convenience of RBC’s digital and mobile services.

The bank said it continues to invest in its digital and physical infrastructure in the Bahamas and the Caribbean. In November 2020, the bank re-opened its fully refurbished Freeport branch and in April 2021 began operations at its new state-of-the-art Marsh Harbor branch, having both supported significant damage during Hurricane Dorian. RBC also moved its Carmichael branch to a new digital branch in Southwest Plaza in September 2021.

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