Rusty Taco Accelerates Growth with New Franchise Agreements and Store Openings


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January 06, 2022 // // Rusty Taco is accelerating its development growth, more recently signing several multi-unit franchise agreements to expand its national presence. These latest offerings will significantly increase the brand’s presence in Utah, Nevada, Virginia and Texas. During its second decade of operation, Rusty Taco experienced significant growth thanks to a strong pipeline fueled by the successful development of the brand’s franchise.

The new Rusty Taco franchisees bring to the brand a wealth of industry and ownership experience and showcase the multi-brand opportunities available to franchisees within the Inspire Brands network. New groups that have joined the system include:

  • Sean Cosper of Home Run Restaurant Group will bring three Rusty Taco locations to Salt Lake City, with the first scheduled to open next year. Cosper also has 13 Arby branches in Utah, making Rusty Taco the second Inspire Brands concept in its portfolio.
  • Brother-sister team Ian and Taylor Cain of Ocathain Partners, LLC will expand Rusty Taco in Nevada with two locations slated for development in Reno. The Cains first joined the Inspire Brands family when they opened a SONIC store in Nevada in 1999.
  • Brothers Fenil and Jitesh Patel from Tacos of Heaven, LLC signed an agreement to open two Rusty Taco locations in Norfolk, Virginia. Despite being their first Inspire Brands concept, the Patels have owned a variety of restaurant and hotel brands over the years.
  • Sheila Abusaab of Lion’s Den, MS, LLC will spearhead the group’s aggressive development in West Texas, signing a five-site development agreement with the first units slated to open in Midland and Lubbock. Abusaab is a current franchisee of Inspire Brands which also has SONIC locations in West Texas.

In addition to Rusty Taco’s strong growth pipeline, the brand recently opened a new location in Dubuque, Iowa, which saw record sales in its first week. Rusty Taco will continue to grow its presence when the brand opens three new stores in San Antonio, Lawrence, Kan. and Richmond, Va over the next month or so, bringing its total number of stores to 39.

“Over the past decade, while Rusty Taco has certainly evolved since its inception, we have remained focused on creating a welcoming environment where customers can comfortably enjoy the fresh and tasty tacos, queso and margaritas that Rusty Taco is known, ”said Brendan Mauri. , president of Rusty Taco. “This continued commitment, coupled with the increased support and resources from Inspire Brands, has propelled our success and positioned us to grow our brand nationally. “

Rusty Taco’s accelerated growth has been fueled by its latest menu innovations including specialty tacos, street taco bowls, and new margaritas, which has resulted in increased AUVs and success on parties. four days. Going forward, the brand looks to build on these strengths and recent development signatures to continue to deliver high quality tacos, queso and margaritas nationwide.

To learn more about franchising opportunities with Rusty Taco, please visit

About Rusty Taco

Rusty Taco was founded in 2010 by visionary and dreamer Rusty Fenton, who lived by the motto “Tacos are the most important meal of the day®”. The brand continues today as an emerging fast food casual dining concept featuring a variety of deliciously simple handcrafted tacos. Rusty Taco operates more than 30 locations in ten states and is part of the Inspire Brands family of restaurants.

SOURCE Inspires brands



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