Rusty Taco celebrates sunny days with a new tropical shrimp taco and pineapple habanero margarita

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July 21, 2022 // Franchising.com // Rusty Taco is embracing warmer weather and bringing holiday vibes to its menu with two new items, the Tropical Shrimp Taco and Pineapple Habanero Margarita. Both new items feature sweet and refreshing pineapple to create the perfect summer pairing.

Building on the popularity of Rusty Taco’s existing shrimp taco, the new tropical shrimp taco comes with crispy fried shrimp, a drizzle of Thai chili sauce, grilled pineapple relish and coleslaw on a flour tortilla.

“My husband Rusty loved going to new places and he loved to eat. It was often inspired by flavors we experienced on our travels,” said Denise Fenton, brand manager and co-founder of Rusty Taco. “Our new tropical taco and refreshing pineapple margarita make our customers feel like they’re on vacation, without having to leave their neighborhood.”

The Pineapple Habanero Margarita is the brand’s first infused margarita – habanero chiles are added to the pineapple juice and the mixture is infused for at least 10 hours to provide the right amount of heat. For an extra kick, the drink is rimmed with Tajín® Seasoning – a blend of ground red chili peppers, sea salt and dehydrated lime juice.

“Summer is a great time to try new things, and the Pineapple Habanero Margarita is our first time offering an infused cocktail,” Fenton said. “Our culinary team is constantly exploring how to use new culinary trends, and we tested lots of habanero pineapple juice to find the perfect blend of sweet and tangy.”

The Tropical Shrimp Taco and Pineapple Habanero Margarita are available now for a limited time at participating locations. To learn more about Rusty Taco and find the store nearest you, visit www.rustytaco.com and sign up for brand news and offers at www.RustyTaco.com/eclub.

About Rusty Taco

Rusty Taco was founded in 2010 by visionary and dreamer Rusty Fenton, who lived by the motto “Tacos are the most important meal of the day®”. The brand continues today as an emerging fast-casual restaurant concept featuring a variety of deliciously simple, handcrafted tacos. Rusty Taco operates more than 30 locations in ten states and is part of the Inspire Brands family of restaurants.

SOURCE Inspire Brands

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