SafeSplash + SwimLabs Announces New Offerings, Territories Across the US


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2021 was a banner year for the SafeSplash, SwimLabs and Swimtastic brands

March 04, 2022 // // DENVER – SafeSplash+SwimLabs and Swimtastic franchises enjoyed a year of growth in 2021, capping a banner year for parent company Streamline Brands. In its third decade in business, these swim school franchises now operate at more than 100 locations in 22 states, having delivered more than 1.25 million individual lessons to date.

SafeSplash+SwimLabs and Swimtastic swim school franchises have now expanded to include a new or improved presence in the cities of Memphis, Tenn., Denver, Colorado, Bend, Oregon, Scarsdale, New York, San Diego, CA, Waukee , Iowa and Omaha, Neb. This growth brought the total number of new locations launched in 2021 to 28.

“We are extremely pleased with the rate of growth and expansion we have achieved over the past year,” said Matt Lane, CEO of Streamline Brands. “Accomplishing what we have done despite the ongoing pandemic is credited to the hard work and dedication of our corporate and franchise partners. As a fundamental life skill, the service of teaching children and young adults how to swim continues to be in demand and we look forward to continued growth in 2022.”

The SafeSplash+SwimLabs and Swimtastic franchise community includes former U.S. National Team Olympians Davis Tarwater and Camille Adams, who own and operate one of the key venues, while five-time gold medalist Missy Franklin serves as a corporate ambassador.

The size of the swimming instruction market is estimated to be a billion dollar annual industry, with over 15,000 schools operating in the United States, none of which holds more than 5% market share. Nearly 30 million Americans use swimming as part of their exercise routine at approximately 300,000 facilities nationwide. Unfortunately, despite the widespread availability of swimming lessons, the Centers for Disease Control reports nearly 4,000 drownings every year, an average of 11 preventable deaths every day.

SOURCE Streamline Brands®



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