Sensodyne® Repair and Protect with Deep Repair is proud to deliver minty whitening toothpaste, just in time for National Coffee Day


WARREN, New Jersey, September 28, 2021 / PRNewswire / – GSK Consumer Healthcare (LSE / NYSE: GSK) brews a cup – or two – of coffee to celebrate the simple pleasures of life without interrupting tooth sensitivity. Joy – something we haven’t had much throughout the pandemic – is about feeling good in small and seemingly simple times, but for those with sensitive teeth, something as little as enjoying a cup of coffee might not be so happy.

Wednesday September 29 is National Coffee Day and Sensodyne, the # 1 dentist recommended toothpaste brand for sensitive teeth, has launched Repair and Protect with Deep Repair, a toothpaste for people with dentin hypersensitivity so they can enjoy of a cup of coffee in their favorite cafe.

Americans agree that their morning cup of coffee is the most important thing they need to start the day, and hot coffee remains superior to iced coffee. According to research conducted by OnePoll on behalf of Sensodyne® *, the study of 2,000 people also found that:

  • HOT HOT HOT: 43% of respondents prefer hot coffee to 34% of people who prefer iced coffee.
  • COFFEE TIME = ME TIME: 55% of people questioned prefer to enjoy their coffee alone, then have a cup with friends or family, then in a café.
  • CRAZY CAFFEINE: 42% admitted that in the past year their daily coffee consumption has increased.

Sensodyne Repair and Protect with Deep Repair is scientifically proven to penetrate deep into the dentinal tubules1 ** and provides clinically significant sensitivity relief with twice daily brushing2. Your caffeine addiction is probably not going anywhere, but your tooth sensitivity shouldn’t stay.

For people with sensitive teeth, hot or cold drinks can unexpectedly trigger nerve pain.

“Tooth sensitivity is an issue that a lot of people struggle with, but by switching to Sensodyne you can manage unwanted dental sensitivities and get the protection you need,” said Monica Biga, GSK Oral Care Expert. “It also offers a variety of benefits such as cavity protection, breath freshening and whitening. Sensodyne helps people maintain a healthy smile and get coffee tasting again without the pain of sensitivity! ”

YouTube creators such as The Try Guys, Slice N Rice, The Icing Artist, Adam Ragusea and many more will encourage others with tooth sensitivity to take control of their oral care as well by switching to Sensodyne®, recalling to individuals that tooth sensitivity should not be. stop them from enjoying the little moments and let them start enjoying the drinks they love again.

Sensodyne® Repair and Protect with Deep Repair contains stannous fluoride, which creates a repairing effect † *** layer over exposed dentin for long-lasting protection against dentin hypersensitivity2***, it effectively and durably relieves the tightness of the sensitivity *** and offers daily protection against cavities.

As part of the Sensodyne® portfolio, Repair and Protect with Deep Repair is available online and in major retail stores nationwide. To learn more about how to relieve your sensitive teeth, visit and follow Sensodyne® on Twitter and Facebook.

About Sensodyne®
Sensodyne is the # 1 dentist recommended brand of toothpaste for sensitive teeth. Sensodyne has created unique formulations to help people overcome the pain of tooth sensitivity *** and maintain healthy teeth, while providing various benefits such as cavity protection, whitening and refreshing. breath.

About GSK Consumer Healthcare
GSK Consumer Healthcare combines science and consumer knowledge to create innovative, world-class healthcare brands that consumers trust and experts recommend for oral health, pain relief, respiratory tract and The well-being.

About GSK
GlaxoSmithKline, one of the world’s leading pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better, and live longer. For more information about the company, visit:

* Methodological notes
This online survey of 2,000 American Americans was commissioned by Sensodyne and conducted by market research firm OnePoll, in accordance with the Code of Conduct of the Market Research Society. Data was collected between June 15, 2021 and June 18, 2021. All participants receive an amount depending on the length and complexity of the survey. This survey was supervised and edited by OnePoll, which is a member of MRS and a corporate member of ESOMAR and AAPOR.

1 In vitro report number G7322 / 014; GSK data on file; 2020.
2 Parkinson et al; Am J Dent; 2015 ; 28 (4): 190-196.
3 OnePoll Uninterrupted Joy and Summer Moments online survey; GSK data on file; 2021.

** As shown in an in vitro study.
***With brushing twice a day.

† Sensodyne Repair & Protect is for the relief of occasional dentin hypersensitivity that occurs when sensitive teeth are exposed to hot or cold substances. It contains tin fluoride, an effective and well-established dental desensitizer with remineralizing properties. There is a general scientific consensus that occlusion of exposed dentin is effective in relieving the occasional pain of dentin hypersensitivity.

Jessica moschella
[email protected]

SOURCE GlaxoSmithKline Consumer Healthcare

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