Skechers USA: Michael Ballack joins the Skechers team

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Legendary German professional footballer set to appear in Skechers marketing campaigns

One of the best German midfielders of all time will be back on the pitch for Skechers as a campaign kicks off featuring popular footballer Michael Ballack in Germany and across Europe this year. The three-time German Footballer of the Year with four domestic league wins has joined the Skechers team and will appear in cross-platform marketing initiatives in support of the brand’s performance and lifestyle collections.

This press release features multimedia. See the full version here: https://www.businesswire.com/news/home/20210608005095/en/

Michael Ballack, three-time German footballer of the year, is part of Skechers’ marketing campaigns. Photo credit: Eikaetschja

“I got to know the Skechers by seeing their ads in stadiums over the years, and loved wearing their shoes from the first time I tried on a pair,” said Michael Ballack. “It is important to me that my shoes are not only beautiful, but also comfortable and can be worn in different ways. I feel good at Skechers and have been overwhelmed by the versatility of the collections. It’s a global brand that I can wear every day, whatever my plans.

“The energy and enthusiasm for Skechers in Germany over the past few years has surpassed anything I have seen in the more than two decades we have been here. There is a real buzz for the brand, and Michael Ballack reflects what defines Skechers: style, quality and the cornerstone of comfort, ”said Christoph Wilkens, Managing Director of Skechers Germany. “As a player he made history in Germany and with his human nature and large fan base is ideal for Skechers. It’s a natural collaboration that we believe will boost awareness of our already popular men’s product offering, and for Skechers Germany a proud moment to see a local hero in our store windows, as well as campaigns to across Europe.

“Germany is an important market for Skechers and Europe is one of our best performing regions,” said David Weinberg, COO of Skechers. “Creating a campaign featuring Michael Ballack is a smart investment in growing our men’s business in this key market, and we hope it will generate excitement and interest in our collections not only in Germany, but also throughout Europe. ”

Considered one of the most versatile midfielders of his generation, German footballer Michael Ballack started his career with his home side Chemnitzer FC and made his professional debut in 1995. He played for 1. FC Kaiserslautern and Bayer 04 Leverkusen before joining FC Bayern. Munich where he participated in the title of German champion. He went on to celebrate great success at Chelsea and returned to 1. FC Kaiserslautern before retiring. Throughout his career and still wearing the number 13 jersey, Ballack won four national championships and played 98 international matches in 11 years. As the team captain, he competed in two World Championships and three European Championships from 2004 and is ranked eighth on the German national team’s all-time goals list with 42. Ballack has received numerous accolades throughout his career, including three-time German Footballer of the Year. (2002, 2003, 2005) and FIFA named him to their list of the 100 Greatest Footballers of the 20th Century in 2004 and to the World Cup All-Star Team in 2002 and 2006. He also won the Silver shoe at the FIFA Confederations Cup in 2005. In addition to other projects, the former player is still active today as a football expert, especially for the European Championship.

Ballack is now part of a team of athletes and sports icons Skechers, which currently includes former England footballer and broadcaster Jamie Redknapp, Los Angeles Dodgers pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long, Las Vegas Raiders coach Jon Gruden, boxer Sugar Ray Leonard, as well as golfers Brooke Henderson, Matt Kuchar, Colin Montgomerie and Billy Andrade.

Over the years, Skechers has used sports icons when advertising their menswear collection with an alumni roster including names like Joe Montana, Pete Rose, Mariano Rivera, David Ortiz, Ozzie Smith, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky and the late Tommy Lasorda.

The range of Skechers men’s footwear and clothing collections are available at Skechers retail stores as well as at skechers.com, as well as department stores and footwear retailers around the world.

About Skechers USA Deutschland GmbH and SKECHERS USA, Inc.

Skechers USA Deutschland GmbH is a subsidiary of Skechers USA, Inc. (NYSE: SKX), a comfort technology company based in Southern California. Skechers designs, develops and markets a diverse line of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and in more than 170 countries and territories through department and specialty stores, and direct to consumers through 3,989 retail stores and company-owned and e-commerce websites. some thirds. The Company manages its international operations through a network of global distributors, joint venture partners in Asia, Israel and Mexico and wholly owned subsidiaries in Canada, Japan, India, Europe and America. Latin. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TIC Tac.

This announcement contains forward-looking statements which are made in accordance with the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. . These forward-looking statements may include, without limitation, the future domestic and international growth of Skechers, its financial results and operations, including expected net sales and profits, its development of new products, future demand for its products, its planned national and international expansion, new store opening and additional spending, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe”, “anticipate”, “expect”, “estimate”, “intend”, “plan”, “project”, “Will”, “will continue”, “will result”, “could”, “could”, “could” or any variation of these words having similar meanings. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those projected in forward-looking statements. Factors that could cause or contribute to such differences include business and operations disruption due to the COVID-19 pandemic; international economic, political and market conditions, including difficult retail markets in the United States; maintain, manage and forecast costs and appropriate inventory levels; losing important customers; declining demand from industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and / or product categories; maintain the brand image and intense competition between sellers of consumer footwear, especially in the highly competitive performance footwear market; anticipate, identify, interpret or forecast changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday sales periods; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2020 and its quarterly report on Form 10-Q for the three months ended March 31, 2021 Specifically, the COVID -19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements regarding the COVID-19 pandemic include, without limitation, Skechers plans in response to this pandemic. At present, there is significant uncertainty regarding the COVID-19 pandemic, including, but not limited to, (i) the duration and extent of the impact of the pandemic, (ii) the responses governments to the pandemic, including how those responses may impact Skechers. business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing business and economic environment. Given these and other risk factors associated with the COVID-19 pandemic, the dynamic nature of these circumstances means that what is stated in this press release could change at any time and, therefore, the actual results. could differ materially from those envisaged. by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all of these risk factors, nor assess the impact of all of these risk factors on our business or the extent to which any factor, or combination of factors, may cause a significant difference between the actual results. those contained in forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. In addition, the reported results should not be taken as an indication of future performance.

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