Southern Classic Chicken continues its expansion in Louisiana


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Family-Founded Fried Chicken Franchise Announces Greater New Orleans Expansion Plans

July 20, 2021 // // SHREVEPORT, Louisiana – Southern Classic Chicken, a family-run fried chicken franchise, is looking to add more locations in their home state of Louisiana. The French fries brand plans to add locations in New Orleans and Jefferson Parish. The announcement comes at a time when Southern Classic Chicken is seeing more demand than ever for its signature fried chicken which has been a family favorite for over 35 years.

Operating with a drive-thru walk-in model, the restaurant chain has remained resilient even throughout the pandemic. With a double-digit increase in system-wide sales last year, Southern Classic Chicken’s model is poised to grow, as off-establishment catering remains increasingly important for food concepts at home. nationwide.

Southern Classic Chicken has 16 locations across Louisiana located in Alexandria, Farmerville, Haynesville, Jonesboro, Mansfield, Many, Monroe, Natchitoches, Ruston, and Shreveport. The Fried Chicken franchise recently opened a location in Pineville and is now looking to add 10 to 12 units in New Orleans and Jefferson Parish. Additionally, the brand plans to add locations in Mississippi, Arkansas and Texas over the next several years.

“Southern Classic Chicken has a strong loyal fan base throughout Louisiana,” said Nick Binnings, director of brand development for Southern Classic Chicken. “We are delighted to continue our growth in our home state, meeting the desires of our loyal customers and our new customers. “

Nick Binnings and Tom O’Keefe are spearheading this expansion effort with a combined experience of over 50 years in the restaurant operations and franchise space. Binnings held a management role at Another Broken Egg Café while O’Keefe held management positions at Popeye’s / Church’s Chicken and Smoothie King, among others. Binnings and O’Keefe have now joined forces to help Southern Classic Chicken grow because of its incredible culture, quality and value.

“Southern Classic Chicken continues to maintain its success in each location and we look forward to sharing this with new franchise partners,” added O’Keefe. “As we add new locations throughout Louisiana, we are looking for partners who are excited to maintain our brand as a staple within communities and continue to provide the fried chicken they have known and loved for more. 35 years old.

Southern Classic Chicken serves house-style fried chicken prepared with an exclusive marinade and batter, complemented by fresh side dishes inspired by its southern roots. The family-oriented brand is well known in northern Louisiana for its fried chicken and great price where an average meal ranges from $ 5 to $ 7. Sourcing the freshest ingredients and products possible is the top priority so that the brand can deliver the “absolute best” to its customers at a better price and value than its competitors.

Southern Classic Chicken has partnered with Franchise Marketing Systems for its franchise development efforts.

SOURCE Classic Southern Chicken



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