“Stranger Things” actress Millie Bobby Brown puts her name on the new Converse collection


“Stranger Things” directs its approach to brand partnerships all the way to Eleven.

Netflix NFLX,
hit, which dropped its third season on July 4, stars Millie Bobby Brown as Eleven (aka El or Jane), a tween endowed with telekinetic powers that has repeatedly saved her friends (and the world) monsters invading a parallel dimension that the children call “the Upside”.

The 80s-nostalgic show often featured the main Dungeons & Dragons loving characters sporting Chuck Taylor sneakers from Converse, a Nike-owned NKE,
Mark. (The young actress also wore Converse shoes at the SAG Prize 2018And now, Brown is releasing a collection of limited-edition sneakers with the brand on Thursday (which, naturally, is July 11), which the actress revealed in an Instagram post on Monday:

The unisex “Millie By You” collection features a palette of pastels drawn from ocean sunsets, as well as original orca prints that highlight “Millie’s love for the ocean and her animals as well as DIY fashion.” , according to the official website of the collaboration. “You will be able to create a custom pair of mandrels with prints, colors and materials selected by Millie. ”

Millie Bobby Brown is working on her Converse collaboration.


The site has yet to reveal the price of these sneakers, which will involve customizing the brand’s iconic ‘Hi’ high top sneakers, and ‘Ox’ low-cut oxford shoes. Other customizable pairs of these same styles start at $ 75.

As the English actress, 15, shared in an Instagram story on her own page: “To me whales are the most majestic animals, and on the logo there is just a beautiful swimming whale. It’s like a dream come true in a small circle. Fans can start designing their own chucks inspired by the Eleven Thursday at 10 a.m. EST. Converse and Nike had not responded to a request for comment from MarketWatch at the time of posting.

Millie By You for Converse


It’s not the only “Stranger Things” marketing promotion to take advantage of Thursday’s date. July 7 (or 11 7) is also the SVNDY of 7-Eleven,
Annual Free Slurpee Day, when the convenience store chain gives out a small free Slurpee (a sweet, iced soda that comes in flavors like Coke and Cherry.) And wouldn’t you know (minor alert “Stranger Things 3 “spoiler here), there’s a scene from the Netflix show that features a Russian scientist demanding a Cherry Slurpee after being given a Strawberry one. Thus, #FreeSlurpeeDay and # StrangerThings3 were all the rage on Twitter Thursday morning.

But these are just the latest brands to lean on 1980s consumerism for Netflix’s supernatural success, which the streaming service revealed to have been watched by 40.7 million household accounts in the next four days. its release on Independence Day, with 18.2 million binge-watching all eight. -season episode already.

Related:Netflix stock gains, after Raymond James sees “very good start” for “Stranger Things”

COKE by Coca-Cola,
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The 1985 recipe – “New Coke” – features prominently on the show this season, and the beverage giant even brought back the infamous ill-fated rephrasing in honor of the show, which takes place in the summer of ’85. There have been “Stranger Things” clothing collaborations with Nike, H&M HNNMY,
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Forever 21, Levi’s LEVI,
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and sandal maker Havaianas. The QSR operated by Restaurant Brands International,
Burger King started flipping Whoppers upside down last month (yes, they’re served bread bottom side up). Hasbro A,
+ 1.71%
released a limited edition “Upside Down” My Little Pony.

From the MarketWatch archives (September 2017):Netflix demands the closure of the Chicago bar? Strange things have happened

The Wall Street Journal counted around 70 collaborative products related to this new season alone.

And the show itself – which centers heavily around a suburban Central American mall this season – features significant product placement, like a commercial montage in which the Gap GPS,
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and JC Penney United States: JCP
functionality; characters sipping “New Coke” and munching on Pepsi PEP,
the Tostitos and Doritos brands; two characters sharing Mars candy M & Ms; and, as always, Eleven’s favorite dish: Kellogg’s K,
Eggo waffles.

Related:Coca-Cola brings back the failed New Coke recipe in honor of “Stranger Things”


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