Toys R Us opens American Dream Mall


Toys R Us announced on Wednesday (December 1) the opening of a flagship store with a double-decker slide, ice cream parlor and more than 10,000 toys in New Jersey’s American Dream Mall in mid-December, a news report who might get kids dreaming in the Garden State is especially excited at the end of the holiday shopping season.

“Toys R Us is back and it’s back in a mega way” Yehuda Shmidman, the CEO of WHP Global and Toys R Us told USA TODAY in his report. “This will be our largest format store in America. “

Toys R Us filed for bankruptcy in 2017, closed all of its stores in the United States in 2018, and opened pop-up stores at Garden State Plaza in Paramus, New Jersey and Houston in 2019, both of which closed in early 2021. There are more of 900 Toys R Us stores in 25 countries.

Brand management company WHP Global took control of Tru Kids, the former parent company of Toys R Us, Babies R Us and Geoffrey the Giraffe.

American Dream and Ken Downing, creative director of shopping center developer Triple Five, hinted in September during a press tour of the 3.3 million square foot mega-mall that Toys R Us would be opening a store there.

In a statement, American Dream CEO Don Ghermezian called Toys R Us the “perfect addition” to American Dream. The expansive mall includes the Nickelodeon Universe Theme Park, DreamWorks Water Park, Legoland Discovery Center, Sea Life Aquarium and Big Snow Ski Resort, as well as top sites for Aritzia, H&M, Primark, Uniqlo, Sephora and Zara.

Related news: Macy’s Brings Back Toys R Us, Beats Second Quarter Expectations

In August, Macy’s introduced the Toys R Us brand to its website and announced that it would have in-store stores at more than 400 retail stores in 2022 as part of a new partnership with WHP Global.

The return of Toys R Us is part of Macy’s exponential growth in the toy segment this year.



On: It’s almost time for the holiday shopping season, and nearly 90% of US consumers plan to do at least some of their purchases online, up 13% from 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed over 3,600 consumers to find out more about what drives online sales this holiday season and the impact of product availability and personalized rewards on merchant preferences.


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