By MICAH HENRY
At noon Tuesday, March 29, the Taylorsville branch of Truist (formerly BB&T Bank) at 21 Main Avenue Drive will close and be consolidated into a branch in Catawba County.
A sign on the door of the Taylorsville branch announces the closing date and time and directs customers to the Conover branch at 202 1st Ave. South, Conover, NC 28613.
“It is important to note that there are no job losses associated with this consolidation; all teammates at the Taylorsville branch are being offered other roles at nearby branches,” said Shelley Miller, who works in corporate communications for Truist. “Our relationships with our customers will automatically transfer to the receiving branch where they will receive the same attention and customer service that they are accustomed to. »
“When it comes to consolidating branches, we are very careful about these decisions and take into account a number of factors, mainly the preferences and habits of our customers. Our branches will always be an important bridge to build relationships, meet the needs of our customers and contribute to our communities. Like many industries, we see our customers’ preferences and behaviors changing as more and more customers choose to do business with us digitally. This trend has further accelerated due to COVID-19. This had a gradual effect on customer traffic patterns and branch utilization,” Miller continued.
“As part of our merger, Truist has natural opportunities to reduce our total branch count, given the number of historic BB&T and SunTrust branches in close proximity to each other, with very little impact to our customers. In many cases, there is a branch available to customers just minutes away.
“Over time, we have also closely monitored past branch closures to see how this might affect our customers. To date, we have seen virtually no customer churn through this process. It is also important to note that customers have access to their accounts through one of the strongest branch and ATM networks in our markets, telephone banking and 24-hour delivery channels, such as online and mobile banking, which allows them to bank anytime, anywhere,” Miller said.
According to information from Truist, BB&T and SunTrust merged in December 2019. They introduced co-ed branches for customers the following summer. In the summer of 2021, Truist online banking and a mobile app began rolling out to customers. Last October, BB&T customers saw their products switch to Truist.
Truist’s footprint covers 17 states and the District of Columbia. It is the seventh largest commercial bank in the United States. Truist has total assets of $541 billion (as of December 31, 2021).
Last October, the Charlotte Business Journal reported that Truist cited digital banking trends and branch overlap as reasons for the closure. “Before the merger, Truist’s predecessors, BB&T and SunTrust, had well over 700 overlapping branches within a few miles of each other,” CBJ reported. In total, about 800 branches are affected by the closure of the company.
Truist joins Wells Fargo, CommunityOne, BB&T and First Citizens on the list of banks that have closed a branch in Alexander County in recent years. However, the remaining banks in Alexander are: Taylorsville Savings Bank (in Taylorsville, Hiddenite, and Bethlehem), First Community Bank (Taylorsville), Peoples Bank (Hiddenite), First Citizens (Taylorsville), and State Employees’ Credit Union (Taylorsville). Wells Fargo moved its ATM from its former banking location on Main Ave. to the Walmart mall.