Twin Peaks becomes the first national brand to offer a new Howler Head Kentucky straight bourbon whiskey


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UFC fans can now enjoy Howler Head at any Twin Peaks location nationwide

April 22, 2021 // // DALLAS – Twin peaks, the ultimate sports lodge, today announced its new partnership with Howler Head Whiskey to bring banana-infused Kentucky Bourbon Whiskey to UFC fans in all locations across the country.

Infusing natural banana flavors with the finest Kentucky Straight Bourbon whiskey, Howler Head has a hint of oak and ends with real banana sweetness. The Spirit is set to kick off at Twin Peaks venues across the country on Saturday, April 24, in conjunction with UFC Ò 261: USMAN vs. MASVIDAL 2, which takes place at the Vystar Veterans Memorial Arena in Jacksonville, Florida.

The Ultimate Sports Lodge has also created a new snap for its Baller Shots selection, named The Elvis – featuring Howler Head mixed half and half with Skrewball Peanut Butter Whiskey.

“We are delighted to see this partnership come to fruition and we are ready to bring this special bourbon to all the markets we serve,” said Joe Hummel, CEO of Twin Peaks. “Dana White is the face of the UFC and he is famous in the sports industry. Twin Peaks offers an acclaimed sports viewing experience and we are a leader in restaurants selling bourbon. Could there be a better game? “

With all of the major UFC events airing on Twin Peaks wall-to-wall TVs, fans never miss a second of knockout action. When guests pair their howler heads with the delicious food made from scratch from Twin Peaks, they’ll be in the perfect battle night headquarters.

To learn more about Twin Peaks or to view the full menu, visit

About Twin Peaks

Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 80 locations in 25 states. Twin Peaks is the ultimate sports lodge offering food made from scratch and the industry’s coldest beer, surrounded by panoramic views and the latest HD TVs. At each Twin Peaks, customers are immediately greeted by a friendly and attractive Twin Peaks Girl and serve a menu made for MVPs. From its mashed and seared-to-order burgers to homemade smoked ribs and hand-breaded wings, customers can expect menu items to satisfy any appetite. To learn more about franchise opportunities, visit For more information visit

About UFC®

The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 155 million social media followers. The organization produces more than 40 live events annually in some of the world’s most prestigious arenas, while broadcasting to approximately 900 million television homes in more than 175 territories. The UFC athlete roster includes the world’s top MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. The UFC is headquartered in Las Vegas, Nevada. For more information, visit and follow UFC on, Twitter, Snapchat and Instagram: @UFC.

About Wooler Brands

Wooler Brands is one of the fastest growing premium spirits suppliers in the United States, with Howler Head being one of the first in a series of new brand launches for the company. Since launching in early 2020, Howler Head has expanded its availability to 45 states in the US, with + 400% year-over-year growth, thanks to fantastic consumer response to the brand and the unique and delicious tasting liquid. New national retail availability includes Kroger, Albertsons, Vons, Pavilions, Safeway, Jewel Osco, Walmart, Sam’s Club and Target.

SOURCE Twin Peaks


Media contact:

Jami sharp
Champion management
O: 972.930.9933
E: [email protected]


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