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The ultimate sports lodge set to debut in Myrtle Beach this summer at the helm of a seasoned franchisee and well-known local family
May 28, 2021 // Franchising.com // MYRTLE BEACH, SC – The beautiful Myrtle Beach coastline is poised to have a new prime destination for cooked food, premium drinks and scenic views when Twin peaks debuts this summer!
For the new Myrtle Beach restaurant, Twin Peaks has partnered with its largest franchisee Coby Brooks, CEO and President of La Cima Restaurants LLC, whose family has a long history in the casual dining space. Brooks previously served as CEO and President of Hooters of America for almost 10 years. Her father, Robert H Brooks, was president and founder of Hooters of America and a well-known figure in the Myrtle Beach area as an entrepreneur, philanthropist, and native born. After 22 years in the Myrtle Beach restaurant landscape, the Brooks family stopped owning Hooters. Now, a decade later, the iconic veteran franchisor and franchisee is proud to announce their much anticipated return to the Myrtle Beach market with the launch of Twin Peaks.
“The new Myrtle Beach restaurant marks the construction of our 17th Twin Peaks and I can confidently say that I am more excited about this one than anyone who has come before it,” said Coby Brooks. “I’ve been waiting a long time for the right opportunity to make my comeback, and the new Twin Peaks Myrtle Beach Mall location was the perfect time. My family has been away from the Myrtle Beach restaurant landscape for too long, but luckily that is about to change. Outside of my home in Atlanta, I’ve spent more of my life in the Myrtle Beach Market than anywhere else, so this opening serves as my homecoming. I am proud to become a community partner again in the Myrtle Beach Grand Strand area and to create even more memories in this special town.
Located at 10177 North Kings Hwy., Next to the Bass Pro Shops, the 11,000-square-foot sports pavilion will feature over 75 massive TVs, so guests won’t miss a minute of local rivalry or prime-time gameplay . Myrtle Beach’s new Twin Peaks will feature a Man Cave with a double-sided fireplace, perfect for gatherings of any size. Plus, guests can enjoy Twin Peaks’ famous menu dishes made from scratch, accompanied by one of its 32 29-degree frozen draft beers or a unique bourbon poured over a scoop of crystal clear ice on the patio with a fireplace. To add to the excitement, the new restaurant will even have a golf swing suite simulator that customers can hire hourly for the ultimate indoor sport experience!
“We are delighted to continue to grow our brand with such a dedicated franchisee,” said Joe Hummel, CEO of Twin Peaks. “I have worked with Coby for 30 years and have worked with his father in the past. The Brooks family are very special to Twin Peaks, and given their previous strong presence in the area, there really is no better person than Coby to present the acclaimed sports viewing experience of Twin Peaks in Myrtle Beach.
For more information on restaurant hours, events and updates, visit twinpeaksrestaurant.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 80 locations in 24 states. Twin Peaks is the ultimate sports lodge offering food made from scratch and the industry’s coldest beer served by friendly and attractive Twin Peaks Girls surrounded by panoramic views and the latest HD TVs. At each Twin Peaks, guests are immediately greeted by a friendly Twin Peaks Girl and served a menu made for MVPs. From its mashed and seared-to-order burgers to homemade smoked ribs and hand-breaded wings, patrons can expect menu items that can satisfy any appetite.
SOURCE Twin Peaks