Yesway Selects Marketing Partner for Just-In-Time Signage and Event Assistance

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Convenience store retailer Yes selected GSP to provide retail marketing services, including store profile management as well as POS design and production services, to 408 Yes and Allsup’s stores in new states. Yesway will leverage GSP’s cloud-based business intelligence platform to support its marketing process.

GSP will supply store-specific kits directly to Yesway and Allsup stores from GSP’s production and fulfillment facilities. GSP’s just-in-time fulfillment system will ensure Yesway and Allsup associates receive the correct signage and POP kits on time each month for proper installation.

The partnership will also support Yesway’s renovation program, which has led to several grand reopenings with concerts, special promotions with vendors, and localized philanthropic outreach. GSP has started supplying the grand reopenings of Yesway and Allsup with special event-driven kits.

“GSP’s data-driven approach to retail marketing aligns well with our strategic focus on reducing inefficiencies in our marketing operations,” said Darrin Samaha, vice president of marketing at Yesway in a statement. “We are building a portfolio of stores substantially and quickly, and that requires knowing our stores and knowing our numbers.”

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