Zoop! franchisor acquired by a Florida company


Zoup based in Farmington Hills! Systems LLC, the franchisor of soup-centric Zoup! The Eatery restaurant chain has been acquired by Florida-based WOWorks.

Financial terms of the deal, which was announced in a press release on Thursday, were not disclosed.

WOWorks is now the parent company of nearly 70 Zoup! franchises in the United States and Canada, including 12 in Michigan. Zoop! Specialty Products LLC, which includes a line of soups and broths, will continue as an independent operation. The specialized branch of Zoup! sells products in more than 12,500 U.S. stores, including Walmart and Kroger, according to the release.

Requests for additional information were not returned.

Zoup!, founded by Eric Ersher, opened its first restaurant in 1998 in Southfield and its first franchise in Ann Arbor in 2003.

“After 24 years in the business of serving soup to customers face to face every day, we have learned a lot about soup and broth, and beat the odds in the restaurant industry. This is undoubtedly thanks to our high standards and our exceptional team. “, Ersher said in a press release. “We have worked hard to create a positive and deliberate culture that values ​​relationships and has never faltered on quality, which has allowed us to successfully change and adapt. market and changing consumer preferences. We believe the acquisition by WOWorks is the best next step for Zoup! Eatery’s combined industry expertise and diverse experience will provide invaluable support to franchisees, accelerate growth and champion the brand to its full potential. »

Franchise locations require an investment of $357,900 to $650,500, according to the Zoup! website.

Zoop! Systems joins the WOWorks list of brands which includes Frutta Bowls, Saladworks, Garbanzo Mediterranean Fresh, Simple Greek and Barberitos Southwest Grille and Cantina. WOWorks, founded in 2020, operates its restaurants as physical locations as well as ghost kitchens and food trucks.

New York-based investment firm Center Lane Partners LLC acquired WOWorks in 2015.


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